Thursday, March 29, 2012

A fond farewell...

To my dearest supporters, followers, customers, family and friends,

It's been a while right? Sheesh, I know. Well seeing as I have had a good few months break, I now have a fair bit to say (how unlike me!) so I guess I should just start at the top.

As most of you know, I moved to Sydney in September last year and since making that decision I have been thinking long and hard about what path I wanted to take in life and especially, in my career. I took into consideration what I wanted to achieve, where I wanted to go and who I wanted to be. Obviously, what I wanted with gran's loose change was at the top of my mind.

The successes I achieved with gran's loose change completely blew me away. The support, the PR, the press, the customers - they came out of nowhere and I truly never expected my little online store, based out of my home in Mount Maunganui, to ever become what it did. As well as running the store and everything that comes with it, I had to work full time, (I've spoken a bit about that here), which means I never got to give gran's loose change my full attention.

Which leads me to my next point...

I spent two blissful weeks in Bali before the move to Sydney and really thought about what I wanted for gran's loose change. I did my thinking alone on the beach while JM surfed, I did it while I slurped cocktails poolside, and I did it whilst snorkeling in the depths of the waters on Nusa Lembongan island. Put simply, I didn't bloody stop thinking about it.

The conclusion that I kept coming back to, was that I never wanted to own a retail store, and that's ultimately what gran's loose change was/is. If you know me well enough, you'd know that I like to create. I am an ideas person. I am a dreamer, a thinker, an executor. And here, I had created something amazing, but I didn't want to run it.

So where did that leave me? The way I saw it, I had two options - I could either invest everything I had into the business and continue to grow it to the point where I could hire a manager. Or, I could take the site down....

So, you ask?! What did I decide?

Back to this in a sec.

Lets just take a sideways step for a minute.

You might have noticed that I don't blog anymore.

One reason, is because I feel like I lost my mojo. Like, seriously. Something you may or may not know about me, is that I want to be a writer. I have since I can remember and my 'personal' blog was a space where I could write openly and candidly in whatever manner I pleased. It kind of started as a diary following a very bitter and hurtful breakup, then an outlet when my mum got cancer and finally, into a series of love notes as I grew stronger and happier and fell in love again. It lost what it was intended for in the first place and just didn't feel right anymore.

And the gran's loose change blog, well, she came to a halt because I wasn't sure what was happening with gran's loose change. The blog was always secondary to the store and I feel like it never really reflected who I was and what my intentions were...

And so here we are. Thursday the 29th of March, 2012 - just shy of two years to the day I started this beautiful thing.

But today, I am telling you that gran's loose change will be no more. (Gasp! Shock! Horror!....c'mon, you all knew it was coming didn't you? Didn't you?!!)

Following my move to Sydney, all directions point one way career wise. And it's not owning my own business. They point in the direction of my humble beginnings in PR. Fast forward six years and I now have marketing, strategy, design, digital and advertising experience. And with that, I have accepted the role of PR Manager at ModelCo, where I can create, strategise and execute to my heart's content. I am so excited to bundle all of my skills, passion, drive and determination into driving PR for one of Australia's best known beauty (and beauty solutions) brands.

From the bottom of my heart, I give thanks to every single person who has been involved with gran's loose change, (I wrote a love note to some of these people back here) and hope that you understand my decision.

The blog will stay up so you can read back through the archives but you won't find me here anymore. As for my personal blog, I feel like it's time for a fresh start, so pop on over sometime soon and you will find my new hiding space. Until then, become a fan of ModelCo here, follow us here and add this to your daily reading.

With that sales plug, I shall now leave you with something heartfelt - some of the best advice I have ever been given: 'I don't think, I feel'. I encourage you all to do the same.

xx Kelly

Wednesday, January 4, 2012

Change is as good as a holiday...


New year, new direction for both my personal blog and this one. Watch this space. 2012, we've got a lot of shit to get done this year my friend.

Wednesday, December 21, 2011

It's starting to feel a lot like Christmas...






















Images via Shop Market HQ and We Heart It except this last image which was snapped by Jade Culton.

This is the first Christmas in 27 years that I haven't spent with my family. I'm going through a whirlwind of emotions - there'll be none of Granny's salty mashed potatoes and mushy broccoli (her specialty), no Christmas Eve with all of my favourite people at Major Toms, no 'All I want for Christmas is you'* (Mum's favourite!)...

On the plus side, instead of making my way between different houses, families and meals, I can relax in one place for the entire day as I play host to my fellow Kiwi orphans. Christmas Day also happens to be my flatmate's birthday so come dinner time, we're swapping our Christmas cheer for party hats and let me tell you, this is going to be one Christmas I'll never forget.

Love and happiness to you all this festive season. Be safe, be happy and be very, very merry.

*There will DEFINITELY be Mariah Carey's 'All I want for Christmas is you', in fact, I think Josh has downloaded her entire Christmas album! He's a keeper Mum!

Monday, December 19, 2011

Outpost 2011...
























All images by me, except this last one - which was snapped by Ben Young.
Last weekend, the troops and I made our way down to Circular Quay where we caught a ferry across to Cockatoo Island. I'm not going to lie, we had had a particularly early morning so the prospect of a 40 minute bus ride then a 20 minute ferry definitely didn't have us jumping for joy. But we made the effort so we could experience one of the final days of Outpost.

The Outpost Project celebrates global street art and transforms the industrial space of Cockatoo Island into a colourful paradise of large-scale installations and live art creations including aerosol art, stencilling, paste-ups, sticker art, cup rocking, sculpture, murals and billboards.

Seeing Lister's and Banksy's in real life is something I am glad I dragged my sorry ass onto the ferry for. Read more about the festival here.

Tuesday, December 13, 2011

Monday, December 5, 2011

Beyond cute...


Image: Daily Movement
No idea who this little cutie is, but the kid's got style. Too cute!

Friday, December 2, 2011

Hello summer...



















Strawberries. Bathing at the beach. Barbecues. Fresh fruit and yoghurt. Roadtrips. Sunset beers. Camping. Friends. Garage sales. Outdoor cinema. Swimming. Sunshine. Fuck I love summer.

Thursday, November 24, 2011

The Little Big Markets
















Images: TLBM Blog

If you haven't heard, The Little Big Markets are back in Mount Maunganui on December 3rd and you should DEFINITELY be there. TLBM are one of my proudest achievements. Rachelle and I worked our butts off last year but I sadly said goodbye to any responsibility or management when I made the move to Sydney and I have to say, Rachelle has KICKED ASS!

TLBM have gone from strength to strength in 2011 with over 80 stalls on some days, the introduction of a 'bank' and even a night market! Make sure you head down to the corner of Matai St and Maunganui Rd on December 3 and visit the blog for more info and for a full list of remaining market days. Im so proud to have been a part of these markets and can't wait to see more pics. Wish I was there!

Tuesday, November 15, 2011

What I've been up to lately...


Eating mini gelato and drinking Cointreau cocktails at the Seventh Wonderland pop-up launch at The Grand Social.


Being featured on the LookSmart Alterations poster for Westfield. Even more exciting, Beyond the Square PR managed to secure a slot on Seven's Good Morning Show! Watch it here. Congratulations Melba!




Dancing to tunes by Leah Simmons and Pip Edwards from Chicks on Decks at Pedestrian TV's Absolut Mode launch.

Tuesday, October 25, 2011

Upcycling...

Last Thursday, I got a phone call from a very dear friend of mine asking if I would take part in a shoot for LookSmart Alterations. Initially, I thought she wanted my help with art direction and/or styling. That, I would have been totally comfortable with - I have afterall styled and directed every single gran's loose change lookbook and product photography since inception in early 2010.

But no.

This dear friend of mine actually wanted my body.

She wanted me to model. *Cue hot sweats and panic attacks.

I have always been far more confident behind the camera - bossing people around, zhushing, styling and telling everyone what to do. But I have to say, once I got over myself, it was a super fun day and I got to work with some amazing people (a photographer that gives direction, doesn't make you feel like a complete fraud AND can curl hair? That's you Caroline!!).

The purpose was to showcase the incredible talents of LookSmart and their ability to alter or redesign garments. The term is 'upcycling' - when you take an old favourite and make it into something new, or when you buy something daggy for it's 'potential' and turn it from drab to fab, or even when you buy something amazing albeit a little too big because it's on sale and making it fit like a glove.

Thanks to the styling genius of [the incredibly funny and sassy] Sophie Hart and assistant Ro, four outfits were completely transformed by Rami Mikhael and his team, ALL within just one day. LookSmart are not just your standard 'jean hemming' tailors. They are actually skilled in fit, alterations and clothing maintenance to make every item suit your individual shape and style. Put simply, they know their shit!

Here are a few before and after behind the scenes pics (or as we affectionately called it on the day 'from drab to fab')...










And that dear friend of mine? Mel, you're a superstar. LookSmart are lucky to have you and I'm blessed to have you in my life.